Strategy & branding
Annual marketing strategies, launch plans, and integrated brand visibility across channels.
View service
Marketing · Research · Strategy
Petronela Tudorache
Insight Strategy Impact
I help brands grow through strategies built on over a decade of experience and solid academic research. PhD in Business Administration from Bucharest University of Economic Studies and Senior Researcher at Malmö University.
At a glance
- Role
- Marketing Manager and researcher (Senior Researcher)
- Education
- PhD in Business Administration, Bucharest University of Economic Studies (ASE)
- Research
- Senior Researcher at Malmö University, since 2018
- Experience
- 10+ years; 30+ brands managed
- Focus areas
- Marketing strategy, branding, market research, digital campaigns, partnerships
- Location
- Bucharest, Romania
- Languages
- Romanian (native), English (C1), German (A1)
- years of experience
- 10+
- brands managed
- 30+
- Google Scholar citations
- 225
- scientific publications
- 10
Profile
Expertise & Strategic Vision
A rare combination of applied marketing strategy, rigorous market research, and end-to-end digital execution.
Research & data
PhD in Business Administration. Quantitative and qualitative analysis using SPSS, Google Analytics, and primary sources.
View serviceCampaigns & partnerships
Negotiation, influencer marketing, events, B2B partnerships, and execution across TV, radio, OOH, and digital.
View serviceCurriculum Vitae
Career at a glance
-
Jul 2023 — Mar 2025
Marketing Manager
AVStore · Bucharest, Romania
-
Jan 2018 — present
Senior Researcher
Malmö University · Malmö, Sweden
-
May 2022 — Dec 2023
Digital Marketing Manager
Freelancer
-
Jul 2020 — Jun 2022
Marketing Manager
Regia Autonomă RASIROM · Bucharest, Romania
Skills
A full-stack skill set
From strategy and analytics to leadership and communication — a mix built across 10+ years of practice and research.
Strategy & marketing
- Digitalization strategies
- Market research
- Market analysis
- Campaign development
- Brand visibility enhancement
- Content creation
Research & analysis
- Data analysis
- Statistical analysis
- Research design
- Critical thinking
- Strategic thinking
- Creative problem solving
Management & leadership
- Project management
- Project coordination
- Leadership & management
- Team leadership
- Event organization
- Budget management
- Budgeting & finance management
Communication & soft skills
- Effective communication
- Negotiation skills
- Public speaking
- Creative thinking
- Time management
Research
Selected publications
The contribution of green marketing in the development of a sustainable destination through advanced clustering methods
Read paper DOI: 10.3390/su151813691
Content analysis of two quality newspapers
Critical Thinking — Impressions of Students from High School Level
Read paper DOI: 10.61801/ouaess.2021.1.40
FAQ
Frequently asked questions
Who is Petronela Tudorache?
Petronela Tudorache is a Marketing Manager and Senior Researcher based in Bucharest, Romania. Petronela holds a PhD in Business Administration from the Bucharest University of Economic Studies (ASE) and has been Senior Researcher at Malmö University since 2018. The site states more than 10 years of experience in marketing strategy, branding, market research and campaigns.
What marketing experience does Petronela Tudorache have?
Petronela Tudorache has held marketing manager roles at AVStore (July 2023 to March 2025, for a portfolio of 30+ brands according to the CV) and RASIROM (July 2020 to June 2022), plus freelance digital marketing from May 2022 to December 2023. The roles included annual strategies and budgets, campaigns on TV, radio, OOH and digital, influencer partnerships and events.
What did Petronela Tudorache study and where?
Petronela Tudorache studied at the Bucharest University of Economic Studies (ASE): a BSc in Economics, Marketing (2008 to 2011); a master's in Marketing and Communication in Business (2011 to 2013); a PhD in Business Administration (2014 to 2017), with a thesis on Romanian intangible cultural heritage; a master's in Research and Teacher Education for Business and Economics (2015 to 2017); and a postdoctoral marketing programme (2019 to 2023).
What services does Petronela Tudorache provide?
Petronela Tudorache provides six marketing services for brands and organisations: marketing strategy, branding and visibility, market research and data, digital campaigns, events and partnerships, and strategic consulting for marketing leaders and teams. The services draw on industry experience and academic research.
How can I contact Petronela Tudorache?
Petronela Tudorache can be contacted by email at contact@petronelatudorache.ro, by phone at +40 771 334 565, or on LinkedIn at linkedin.com/in/petronela-tudorache. Petronela replies within 48 working hours. Email and phone are the direct routes for collaborations, consulting and academic event invitations.
Let's build something together
I'm looking for long-term collaborations with organisations that want to grow strategically, not just tactically. Tell me more about your project.