Languages
- Romanian
- Native
- English
- C1 — Proficient
- German
- A1 — Beginner
Who I am
About Petronela
Marketing Manager with dual experience: industry & academic research.
I have proven knowledge in the fields of marketing, research and education. I am a PhD graduate in Business Administration and hold a second master's degree in Research and Teacher Education for Business & Economics from the Bucharest University of Economic Studies (ASE).
My cross-cultural communication and managerial skills have been developed through participation in numerous business events and international research conferences, which have also strengthened my networking capabilities. My international academic contacts have opened opportunities for partnerships on research projects in Sweden and Belgium.
I integrate superior organisation and communication skills, which allows me to excel in both independent and team-oriented environments and to lead teams effectively. I work at the intersection of strategy, research and execution — from market analysis and segmentation, to brand identity, to negotiating contracts with influencers, media agencies and international partners.
Areas of expertise
- Marketing strategy
- Branding & visibility
- Market research
- Digital marketing
- Data analysis (SPSS, GA)
- Integrated campaigns
- Event management
- Negotiation & partnerships
- Leadership & coordination
Certifications
- Honeywell — TRACE Global Anti-Bribery Compliance
- Dell Technologies Partner Program Marketing
Professional profiles
Verifiable public activity: professional networks, scientific databases and academic citations.
FAQ
Frequently asked questions
What languages does Petronela Tudorache speak?
Petronela Tudorache speaks Romanian as a native language, English at C1 level (proficient) and German at A1 level (beginner). Petronela's cross-cultural communication skills were developed through business events and international research conferences, and international academic contacts have opened opportunities for research partnerships in Sweden and Belgium.
What research does Petronela Tudorache do?
Petronela Tudorache has done applied research as Senior Researcher at Malmö University since 2018, with a co-author role in the DIEST project on digitalisation in challenge-based learning. Other research roles were at INCDT (2018 to 2020) and KU Leuven (2016). Research topics include green marketing and sustainable destinations, intangible cultural heritage and crafts, and the impact of terrorism on tourism. Public profiles show 10 publications on ResearchGate and 225 Google Scholar citations.
Which industries has Petronela Tudorache worked in?
Petronela Tudorache has worked in IT, audio-video, security and IT risk management, tourism and education. At AVStore, Petronela worked with influencers in IT, tech and audio-video; at RASIROM, on networking, IT risk management, security, SCADA, BMS and IoT; and in research, on tourism and on student-teacher evaluation in higher education.
Let's build something together
I'm looking for long-term collaborations with organisations that want to grow strategically, not just tactically. Tell me more about your project.