Marketing strategy
Annual strategies, launch plans, and growth roadmaps for brands and organisations.
- Annual plan & budgeting
- Product launch plans
- Positioning strategies
How I can help
Marketing services
Services built on a decade of work across industry and academic research.
Branding & visibility
Brand identity and amplification across integrated online and offline channels.
- Visual & narrative identity
- OOH, TV, radio, print campaigns
- Influencer & partnership marketing
Market research & data
Market studies, segmentation, competitor analysis, and data interpretation with SPSS and Google Analytics.
- Quantitative & qualitative studies
- Segmentation and customer profiling
- Reports and recommendations
Digital campaigns
Google Ads, Meta and LinkedIn campaigns — from concept to optimisation and reporting.
- Performance marketing
- Content & social media
- Newsletter & email automation
Events & partnerships
Event production, sponsorships, and strategic partnerships with complementary brands and institutions.
- Event management
- Sponsorships & PR
- B2B partnerships
Strategic consulting
Consulting for marketing leaders and teams who want to align strategy, brand and execution on real data — not assumptions.
- Marketing audit
- 6–12 month strategic plan
- C-level advisory
Insight Strategy Impact
How I work
I work in three stages, Insight, Strategy and Impact: I start from data and research, build the strategy on them and finish with execution and performance reporting.
Insight
The work starts with market research: quantitative and qualitative studies, segmentation, customer profiling and competitor analysis. Data comes from multiple sources and is interpreted with SPSS and Google Analytics, so that decisions start from real data, not assumptions.
Strategy
Findings become a plan: an annual marketing strategy with budgeting, launch plans for new products, and positioning for a brand or organisation. The plan and budget are built on the data from the insight stage, and product launch plans come with reporting on execution.
Impact
Plans turn into integrated campaigns across TV, radio, OOH and digital, supported by partnerships with influencers, brands and institutions. Digital campaigns run from concept to optimisation and reporting, and results are followed through performance reporting.
FAQ
Frequently asked questions
What marketing services can I get from Petronela Tudorache?
Petronela Tudorache offers six marketing services: marketing strategy (annual plan, budgeting, launch plans, positioning), branding and visibility (OOH, TV, radio and print campaigns, influencer and partnership marketing), market research and data (studies, segmentation, reports), digital campaigns (Google Ads, Meta, LinkedIn), events and partnerships (sponsorships, PR, B2B) and strategic consulting (marketing audit, 6-12 month plan, C-level advisory).
Who are Petronela Tudorache's marketing services for?
The services are for brands and organisations that want to grow strategically, not just tactically. Strategic consulting is aimed at marketing leaders and teams who want to align strategy, brand and execution on real data instead of assumptions. Petronela Tudorache is looking for long-term collaborations with organisations of this kind.
What research methods and tools does Petronela Tudorache use?
Petronela Tudorache combines quantitative and qualitative studies with segmentation, customer profiling and competitor analysis, and delivers reports and recommendations. Data comes from multiple sources and is interpreted with SPSS and Google Analytics. Petronela has also taught SPSS courses at the ASE Faculty of Marketing.
How can I start working with Petronela Tudorache?
Start by writing to Petronela Tudorache at contact@petronelatudorache.ro or calling +40 771 334 565, with a description of the project. Consulting can take the form of a marketing audit, a 6-12 month strategic plan or C-level advisory. Replies come within 48 working hours.
Let's build something together
I'm looking for long-term collaborations with organisations that want to grow strategically, not just tactically. Tell me more about your project.