Curriculum Vitae

Professional experience

1. Marketing Manager

   AVStore · Bucharest, Romania

   Jul 2023 — Mar 2025

   • Owned annual marketing strategies and budgets for a portfolio of 30+ brands.
   • Grew brand visibility through indoor & outdoor advertising, influencer & blogger partnerships, event sponsorships, and magazine features.
   • Built launch marketing plans and reported execution to recover co-marketing budgets.
   • Negotiated contracts and pricing with TV, radio, metro and airport media partners.
   • Identified and signed the most relevant YouTube influencers in IT, tech, and audio-video.
   • Organised company events and coordinated participation in partner events.

2. Senior Researcher

   Malmö University · Malmö, Sweden

   Jan 2018 — present

   • Co-author of the DIEST project — Designing Integrative Evaluations for Student and Teacher Development.
   • Focus on digitalisation in challenge-based learning environments.
   • Applied research toward new student–teacher evaluation models in higher education.

3. Digital Marketing Manager

   Freelancer

   May 2022 — Dec 2023

   • Online marketing strategies and communication plans for IT and services clients.
   • Google Ads and Facebook Ads campaigns, landing-page optimisation, newsletters and social content.
   • Competitor analysis, blog posts, press releases, and performance reporting.

4. Marketing Manager

   Regia Autonomă RASIROM · Bucharest, Romania

   Jul 2020 — Jun 2022

   • Annual marketing budget and plans for networking, IT risk management, security, SCADA, BMS, IoT.
   • Website rebranding: design, content, optimisation. Monthly newsletter and B2B segment campaigns.
   • Market research, segmentation and competitor analysis from multiple data sources.
   • Cross-functional work with management, sales, product, HR, finance and legal.

5. Associate Lecturer

   ASE Bucharest — Faculty of Marketing · Bucharest, Romania

   Jan — Jul 2020 · Jan — Jun 2015

   • Taught SPSS courses (statistical analysis, machine learning, text analytics, big-data integration) at the Faculty of Marketing.

6. Researcher

   INCDT — National Institute for Tourism Research · Bucharest, Romania

   Sep 2018 — Apr 2020

   • Project: toolkit for sustainable development of rural communities with tourism potential.
   • Data collection and analysis from multiple sources, visualisation and interpretation for the project team.

7. Researcher

   KU Leuven — project ‘Terrorism Influence on Belgium Tourism’ · Leuven, Belgium

   Jun — Sep 2016

   • Literature review on global terrorism and its impact on the tourism industry.

Education